This article from Mashable outlines some of the common mistakes small businesses make when setting up a Facebook page.
Facebook Marketing Mistakes by Small Business
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Category Archives: Business
Why Social Media Strategies need to move from selling to meaning
From Umair Haque comes this fascinating insight into what really matters.
“Organizations don’t need “social media” strategies. They need social strategies: strategies that turn antisocial behavior on its head to maximize meaning. The right end of social tools is to help organizations stop being antisocial. In fact, it’s the key to advantage in the 2010s and beyond.”
Patent Crisis and The Age of Open Source
From ReadWriteWeb comes this interesting article from Alex Iskold
“Here’s a simple scenario. A startup produces an innovative idea and works with a patent lawyer to file a patent. This takes a considerable amount of time (a few months at least) and a substantial amount of money ($25K+). But the startup does it anyway and after the patent is filed, people feel comforted that their idea is safe.
Right? Of course not! Not even close. Any patent filed today will take 4-6 years to approve. In the current era where a week is a long time and a year is an eternity, the time to process a patent is unbearably long. Because of this gap, filing a patent appears useless. While you can threaten based on a pending patent, people are unlikely to take it seriously.”
What is web design?
Jeffrey Zeldman’s article explains what sets web design apart from design for other mediums.
“Web design is not book design, it is not poster design, it is not illustration, and the highest achievements of those disciplines are not what web design aims for. Although websites can be delivery systems for games and videos, and although those delivery systems can be lovely to look at, such sites are exemplars of game design and video storytelling, not of web design. So what is web design?”
Jeffrey Zeldman – A List Apart
Facebook’s Brilliant but Evil design
Scary stuff by Josua Porter Facebook’s Brilliant but Evil design
“Here’s a scenario: you go to Blockbuster.com and rent a movie. A little interface element pops up and tells you that Blockbuster is sending information to your Facebook account. It gives you ten seconds to say no…and then it sends it anyway. This is called “opt-out”. You only have the option to say no. It sends your personal information by default. “Opt-in” would be where no action is taken by default.
You then log into your Facebook account, and it says that “Blockbuster is sending a story to your account”. You have the option to say no to this, but it is not apparent at all. In fact, Facebook gives you the option “Don’t show me this again”, which seems to suggest that they agree this message is annoying. They have designed this screen for you to focus on the pain of having to read a silly message and dismiss it. But what isn’t very clear is that when you do so you’re also giving implicit instruction that all services can send information to your news feed in the future. This is a HUGE deal to Facebook…this is how they’re going to make money.”
Mark Pesce on Mesh Networks and the Future
Mark Pesce’s now famous Keynote speech for Web Directions is a must read for everyone.
“The net regards hierarchy as a failure, and routes around it.”
“In a future which looks increasingly like the present, there is no center anywhere, no locus of authority, no controlling power ordering our daily lives. There are no governments, no institutions, no businesses that look anything like the limited liability enterprises born in the Netherlands five hundred years ago. Instead, there are groupings, networks within the network, that come together around a project or ideology, a shared sense of salience –”
The Web is the platform
It seems that the operating system wars must really be over. This article by Erick Schonfeld at Techcrunch reveals what the future may hold.
“The platform wars are over. Long live the Web. That was the basic message delivered by Jeff Huber, Google’s vice president of engineering, in a ten-minute presentation at Web 2.0 a few minutes ago.”
The office of the future is all around
Victor Keegan’s article for the Guardian, written after his visit to the Future Of Web Applications (FOWA) conference in London recently, reflects on the growing trend of the office less enterprise.
Getting the most from your Gmail account
This article from Wired magazine offers information on how to integrate Gmail with your other email accounts, how labels and filters work and how to access Gmail from your desktop.
Just what is Enterprise 2.0?
A couple of years ago we were all using desktop applications to get our work done. Now all you need is a network connection and a browser to do much much more!
This slide show explains how companies are using Web 2.0 technologies to create a truly global, social and efficient workplace.